Out-of-the-Box Web3 Marketing: How 1:1 Targeting Transforms Conversion
Mass Web3 marketing delivers 0.1% conversion. Wallet-behavioral 1:1 targeting achieves 20–30% conversion by matching message to individual intention profile. X Space #8 with ChainAware co-founders Martin and Tarmo covers the mechanics of out-of-the-box Web3 marketing — what it looks like, how to implement it, and why the conversion gap is so large.