Web3 AdTech built on blockchain behavioral data is structurally superior to Web2 AdTech built on cookies and search history. X Space #15 with ChainAware co-founders Martin and Tarmo covers why this superiority exists, how it slashes customer acquisition costs, and why it is the specific mechanism that takes Web3 from 50 million users to mainstream.
Every Web3 project has two unit costs that determine survival: the unit cost of business process and the unit cost of user acquisition. DeFi solved the first brilliantly. It has almost entirely ignored the second. X Space #14 with ChainAware co-founders Martin and Tarmo explains why solving acquisition cost is the formula that wins Web3 markets.
KOL campaigns bring airdrop farmers, not buyers. The only path to 20–30% conversion rates without KOL spend is replacing mass marketing with wallet-behavioral intention targeting. X Space #12 with ChainAware co-founders Martin and Tarmo covers the mechanics, the data, and how to implement intention-based marketing from day one.
KOL marketing is structurally identical to 1930s mass marketing — same message to an undifferentiated audience, untrackable ROI, actively destroying Web3 project cash flows. X Space #9 with ChainAware co-founders Martin and Tarmo covers the data: fewer than 4% of KOL-driven wallets ever transact, and what to do instead.